Archive for June 4th, 2007

A podcast is audio or audio-visual content that is automatically delivered over a network via free subscription. Once subscribed to podcasts it can be regularly distributed over the Internet and accessed with an iPod, laptop, or desktop computer.Podcasting is widely used for marketing purpose next to video marketing, to get started with podcasting you need to start with finding the right podcast recording platform first.

However the initial phase of podcasting seems little complicated but it is not difficult like it involves uploading the audio files to a web server, and to create a web presence and generate a validate podcast feed for your podcasts. You need a hosting platform actually which allow the end-users to access podcast files through HTTP — the usual Web protocol — since podcasting is an extension of RSS 2.0 feed, it is very easy accessible to the users. It is easily indexed by blog search engines and include an internal discussion for individual posts as well as remotely through track backing hence you can use this technology for your promotion and marketing field. You can choose to record using your phone or VoIP or you can choose to start a sound-seeing podcasts, a mobile media player and recorder.

Before you start to use it for your business purpose you need to choose the topic on demand, you should research on keywords that most people search on and the availability of products in the market. You have to measure that the topic you chose is on demand and preferably that could be a niche topic and you need to find where actually you can find those potential listeners. Once you find the potential listeners group you have to research what is unique and valuable to say that can attract listeners?
Find out what is your unique perspective, your USP in particular niche? How could you fill in the gaps that few competitors leave on? Say for example if you are targeting a lower profile niche for homeowners, “growing mushroom in your garden” could possibly be pretty nice niche topic.

If you prefer to communicate your prospective clients by talking and you feel you can deliver your message nicely verbally this medium is yours, just find out the potential listeners and try to keep people on the right track. You can use Podcasting as your business, marketing and publishing tool, You have work out in it to research about your niche and identify the group of people those prefer to access information through other medium.

Popularity: 6% [?]