August 3rd, 2007Web 2.0 Business Model
Web 2.0 simply a new approach to the business model that lead through network effects transcendent with technology, it could lead you to the potential acquisitions through innovation adding to your value proposition. These webs 2.0 value proposition can lead to possible partnership and joint ventures where many business giant are looking for leverage of their technology through a successful business model, which has now wide range of network effects. The big plus of this network is that users profiles and their participation through interaction create valuable content which actually facilitate the business model, you can syndicate user generated content with any third party and that will open door for strategic alliance.
This is the right time to adopt web 2.0 business model as people are looking for mashing up several services into one. You can take advantage of free R&D through data mining and syndicated content and discover promising talent as the net worker routinely network and share content over the Internet. In spite of many critics and hype on this model this concept is still quite valid as there many opportunity are out there in this era of web where you can find it is quite easy for aggregation, syndication of user generated content through web 2.0 business model. From marketing point of view users there keep getting invited to join “groups” which could be one of the best marketing-driven strategy. Also the users are becoming more and more smarter or more social as actually this is the model what consumers wanted. Web2.0 business model actually changing the conventional media approach, as this is the way people actually want to consume media. The technology need to work out to frame a nice easy structure as possible where this model can be able to keep people in touch with each other. Good business is being able to realize the expectations of the people who consume the media and the way they consume the media through this model and marketer should be smart enough to market through this platform and swing through this first bubbles to generate real revenue streams.
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