Archive for March, 2008

The War on Nanotechnology

Thursday, March 27th, 2008

“Is it the next best thing to sliced bread…or the next asbestos?” – Dr. Mark Wiesner, a Duke University professor.

Reports are sketchy about what really went on at the grand opening of Minatec*, Europe’s primary center for practicing innovation in nanotechnology, in Grenoble, France.

An apparent press-blanket kept news coverage of the event to a minimum, but what appears certain is this: on June 1 2006, roughly a thousand protesters crashed Minatec’s opening party, causing the French President to pull-out of his planned attendance, and delaying the center’s opening by a day. According to activist group Earth First!* there was a “military-like control & siege” of the French town, “with riot police wading in and injuring people.”

Since then the center has managed to remain open and in business, protests aside. But the questions remains: what is nanotechnology all about, and perhaps more importantly, why is it worth waging war against?


War on very small things

To start to understand the war on nanotechnology, we have to grasp at least some of the concept of what nanotechnology is. If, like me, you aren’t employed in applied physics, materials science, interface and colloid science or supramolecular chemistry, it’s worth pointing out that nanotechnology is the science of the very very small. Word experts at Princeton University describe it as the branch of “engineering that deals with things smaller than 100 nanometers”; and to answer your next question, a nanometer is equal to one billionth of one of our regular meters– which makes a nanometer very very small.

So why are people becoming hostile to nanotechnology? Well, the practice of nanotechnology itself generally involves manipulating nature at the atomic and molecular level; reconstructing matter, and even creating entirely new living organisms; from the cell up. The impact this could have on our future lifestyle is tremendous. An article* published in 1995 in Wired magazine spoke about biologist Leeroy Hood’s vision of being able to “rewrite human genes” and cure diseases in an instant. Over a decade on, medical scientists are trying to realize these dreams; but now nanotechnology isn’t being restricted to medicine. An India Daily article on current and future developments in the field of “Military Nanotechnology” spoke of the terrifying “Nano-bomb that contain engineered self multiplying deadly viruses that can continue to wipe out a community, country or even a civilization.” Researchers in the US are already trying to find out just how advanced China’s research into the field of nanotechnology is.

The war against this potentially dangerous science of the very small rages on. Protests at the potential health implications of clothing modified by nanotechnology, to be “stain- and wrinkle-resistant”, has taken place outside stores selling these goods in Chicago. A spokesperson for the protesters described nanotech as “a radical and unpredictable new technology”. In Jürgen Altmann’s report Military Nanotechnology* he concluded that it “could trigger a new arms race and gravely threaten international security and stability”. A study* carried out by a professor of life sciences communication at the University of Wisconsin-Madison, rocked the world with news that 70.5% of Americans found nanotechnology morally unacceptable. “They are rejecting it based on religious beliefs,” said Dietram Scheufele, the author of the study. He stated they don’t want people “playing God.”

Regulating nanotech

With the scientific giants like Minatec still doing business, and the Eddie Bauer store in Chicago still selling nanotech clothes; there seems to be no end in sight for the technology which last year was incorporated into $50 billion worth of consumer goods– and neither for the war against it. As the debate becomes more and more popular, and the implications of nanotechnology come further and further into the realm of our daily lives; it’s good to hear a voice of reason amongst all the hysteria. Nanoethics* is a research & education organization, which like many similar organizations, was set up “to move nanotech ahead responsibly”, and work “to develop real safeguards before we unleash such a powerful technology on our world”. Whether Nanoethics and there contemporaries will have their desired effect on the science remains to be seen; but one thing is for sure: the war on nanotechnology has only really just begun.

References
* Minatec… http://www.minatec.com/minatec_uk/index.htm
* Earth First!… http://www.earthfirst.org.uk/actionreports/?q=node/1397
* Wired… http://www.wired.com/wired/archive/3.09/hood.html
* Military Nanotechnology… http://www.amazon.com/Military-Nanotechnology-Technology-Contemporary-Security/dp/0415371023
* Nanoethics… http://www.nanoethics.org/

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Work Smarter Not Harder

Tuesday, March 18th, 2008

Recently it has been popular that people who are successful don’t have to work 5 plus days a week and work their fingers to the bone to achieve their goals. Working smarter, but not harder is the new way of doing things, so get on board and have some fun.

1. Focus

Keep the focus on your goals and where you are going, stop thinking about how you are traveling and what is in your way, instead keep your mind on what you are working towards and what it will be like to get there. Keep the focus on these goals and do every task with the knowledge that this task is taking you to your goal. You may also want to come up with short term goals to help yourself through each period.

2. Look After Yourself

You need to take the time to check in with yourself and make sure that you are balanced and focused. Take the time once a week or month to schedule some thinking time. Block everything out and spend some time working on yourself. Just like your car, you need to service yourself every now and then.

3. Work with yourself

You know what you are good at, what you need help with and what kind of things stress you. Make sure that your work is tailored for yourself. Therefore you need to spent more time doing the things you are good at, less time on the things that trouble you and the things that will cause stress. If you like working during the night, you should. Don’t try to do important things in a time of the day that isn’t your peak and so on.

4. Rewards

Take the time to reward yourself and take time for vacations. This is important but so is the idea of a mini break. This means that every hour, try to take 2 minutes to yourself. Just breath and refocus yourself.

5. Indulge your work space

If you are going to spend a lot of time in your work place, make sure that it suits you, the way you work and how you like to work. If you like bright colours around you, then put them in your work place. Make sure there is sufficient ventilation, clean air and pleasant sounds. Also make sure that your desk is organized and easy to move around.

6. Delegate or Outsource

You need not do everything yourself. If you have a small company it may be worth while outsourcing smaller work so that you can concentrate on your goals and focus. For instance you should work towards having an answering service, bookkeeper and perhaps even a virtual assistant.

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Saturday, March 8th, 2008

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Your Brand is Your Most Important Asset

Saturday, March 1st, 2008

Your brand is a the very essence of who you or your company are. A brand will give you the opportunity to stand a side from your competitors and be remembered. Take a minute to think about a few things in life that you like. What’s you favourite drink? What kind of computer do you use? What kind of car do you drive? And so on. The answers will most likely be brands, like, Coke, Apple and BMW. Why do you like these brands? What about the brands that you stay loyal to makes you stay loyal? Is it their products or their name?

Brands, actually strong brands, stand the test of time and have the ability to ride through issues that may occur. For instance an issue that concerned Panadol in the early noorties could have ruined their brand. But through brand re-establishment their brand stood the test of time.

brands

Tips for creating and establishing your brand

1. Take a minute to think about some strong brands that you look up to. Write them down, think about them and find out more about them.

2. Start thinking about your own brand and the core message that you want to present. Ask yourself some questions: Who are you? How to do you want people to think about you? What values are important to you? What images do you want people to see when they think about you?

3. Write down answers to these questions and think about what connects these statements.

4. Your branding needs to authentic and feel real. This means that your brand and it’s statements need to come from the heart. People won’t believe in a brand that doesn’t seem real.

5. Now think about your brand message and it’s audience. Who is your audience? What kind of people do you want to impress? What kind of people do you want to deter, if any? When your audience leaves your sight, what do you want them to remember? Think about your general audience, but also take the time to think about your target audience, because you don’t want to spread yourself too thin.

6. You need to make sure that once you have designed your brand image you make sure that everything you do, say and send out has you brand image on it or the core values of your image is attached to it.

7. Take time to study the brand messages of people that you look up to. You can start by googling the person and finding out more about them and their brand. Sir Richard Branson is a great place to start.

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