Your Brand is Your Most Important Asset
Your brand is a the very essence of who you or your company are. A brand will give you the opportunity to stand a side from your competitors and be remembered. Take a minute to think about a few things in life that you like. What’s you favourite drink? What kind of computer do you use? What kind of car do you drive? And so on. The answers will most likely be brands, like, Coke, Apple and BMW. Why do you like these brands? What about the brands that you stay loyal to makes you stay loyal? Is it their products or their name?
Brands, actually strong brands, stand the test of time and have the ability to ride through issues that may occur. For instance an issue that concerned Panadol in the early noorties could have ruined their brand. But through brand re-establishment their brand stood the test of time.
Tips for creating and establishing your brand
1. Take a minute to think about some strong brands that you look up to. Write them down, think about them and find out more about them.
2. Start thinking about your own brand and the core message that you want to present. Ask yourself some questions: Who are you? How to do you want people to think about you? What values are important to you? What images do you want people to see when they think about you?
3. Write down answers to these questions and think about what connects these statements.
4. Your branding needs to authentic and feel real. This means that your brand and it’s statements need to come from the heart. People won’t believe in a brand that doesn’t seem real.
5. Now think about your brand message and it’s audience. Who is your audience? What kind of people do you want to impress? What kind of people do you want to deter, if any? When your audience leaves your sight, what do you want them to remember? Think about your general audience, but also take the time to think about your target audience, because you don’t want to spread yourself too thin.
6. You need to make sure that once you have designed your brand image you make sure that everything you do, say and send out has you brand image on it or the core values of your image is attached to it.
7. Take time to study the brand messages of people that you look up to. You can start by googling the person and finding out more about them and their brand. Sir Richard Branson is a great place to start.