The Alexa toolbar has been around since the 90’s and has been one of the most relied upon tools for traffic over that time. Since that time its effectiveness of measuring traffic has been questioned. Alexa measures the traffic by using their toolbar that is installed in millions of computers across the globe. This helps with the rankings that Alexa gives to any website.
The question about whether it is an all important factor is difficult to answer. With new sites there are certain goals that all sites look to achieve for SEO purposes. The fact of the matter is that there is no better direct traffic than with being ranked on the top of search engines for quality keywords. Also many webmasters talk about reaching two goals with Alexa. The first is to get into the top 100,000 sites and then secondly into the top 50,000. This gives your site some authority on the web. The question is how these rankings help with Google to get us more traffic. This is of course is important in the end game as traffic is key for any website to be successful.
Google and Alexa
There is a relationship between Google and Alexa which is what truly makes Alexa important. First if you install the Alexa toolbar you will notice that they have implemented Google search into the toolbar. The exact relationship is unknown to the web public. This is not uncommon as Google does not give out information on its search engines algorithm. The algorithm is what ranks sites in the search engines for Google. It is thought that the Alexa ratings have an impact with the Google rankings. This alone makes it important to have a higher Alexa rating. The effect of Google Trends as a competitor to the traffic stats on Alexa currently is unknown.
Also Alexa is part of the Amazon Company. When a user reviews your site it becomes linked to their Amazon profile. For people who are selling products through Amazon’s affiliate program this can be a great advantage. This is just another way that Alexa can help bring traffic to your website.
Growth of Alexa
In recent years Alexa has become more important as a status simple to webmasters. You see many sites proudly displaying their rankings on Alexa on their homepage. This shows their achievement against other competitors on the web. You will find many sites offering people to download the toolbar from their site. We have briefly mentioned the redone tool and now it also has added a powerful popup blocker that makes it more valuable to users. With more and more people installing the toolbar again it increases Alexa’s ranking. Think of it this way, if more and more of your visitors have the toolbar your rankings in Alexa will increase. With the relationship with Google this will just further increase your rankings.
Now back to the original question, is Alexa really an all important factor? Alexa is an important factor but not the main factor in your sites creation. While Alexa can help with rankings it does not seem to be the most important factor.
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