It is hard to believe that only two decades ago no one had ever heard of the world wide web. Before its invention and subsequent rise to mindblowing popularity, the internet was primarily the domain of uber geeks who loved technology more than anything in the world except maybe textbooks on quantum physics and Cheetos. In that first decade of the web’s existence, we went through the Dot Com Boom. In those days, the world got a first hand look at the inspiring image of the web entrepreneur. A lucky fellow who struck it rich on the internet and spent all his days swinging in a hammock on a sunny beach outside a mansion that would cause Hugh Hefner a serious level of jealousy. For the slacker generation over whom this era rose, the image could not have been more enticing and even after the Dot Com Bubble burst, you still see and hear many people who believe that this lazy approach to online business is the way that people succeed.
Well wake up, people, because this is not at all the case. Just as in any other industry, the individuals that find success online are those who work not only hard, but smart. That means that if you want to succeed with your own website you have your work cut out for you, but you already know that, right? Sure, there are plenty of places you can go to be told how difficult online success can be, but that isn’t the point. The point is that if you have an idea, an expertise or a passion then you might want to build a site without having to be an uber geek yourself. This means you need good web hosting. Good web hosting requires the people running the company to understand that there are times when a site drops like a rock and needs serious help getting back up again. This is where you will find that investing in a company that cares about your site is beyond imperative, it’s entirely crucial.
You do not want to do business with web hosting run by some guy and his friends who think that since they have a hosting company they don’t really need to do anything all day and that their customers can pretty much wait around until they decide to put things back online. You need responsive, skilled and frankly, caring individuals running your web host. There’s a lot of emotional turmoil that comes with watching your site disappear from the net and you want to know that your labor won’t vanish from the internet until your host has a whim that leads them to actually help you get it back up.
Take the time to make sure that your web host offers some sort of uptime guarantee. You really should expect this because if you are trying to earn a living online, you lose money when your site is down. Customers who show up to a blank page rarely come back, especially if a site is new and they are first time visitors. Don’t risk losing a large amount of potential business simply because you couldn’t be bothered to check out your host ahead of time. Find the hosts that are confident enough in their skills that they are going to give you your money back if they let you, and your website, down.
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