One of the biggest changes to the internet in recent years has been the ever increasing reliance shown on not just text, but the higher end multimedia offerings such as sound and video. People are no longer content to read articles and glance at images; they want the full meal deal. They want to be given something that’s only a bit less than what they would see offline, TV. All you have to do is take a look at the massive amounts of traffic flowing to video sites like Daily Motion, Metacafe or YouTube each day and you will see that videos drive traffic like nearly nothing else. More sites have begun to use videos thanks to the simple embedding features offered by the big video sites, but many sites now also have their very own scripts that they use, too. Because these scripts are comprehensive in allowing you to host a wide range of material that you can easily pick up from more mainstream sources, in addition to content that you want to add by hand, they have been helping many sites take advantage of the FFMpeg solution that helps compress video in any size you are looking to use. It is easy enough to find quite a lot of content this way and that is going to help you have a nice set of lures to pull visitors in, but that’s not the primary advantage of using video on your website.
The fact is, the more people get involved with the content of your site, the more likely they are to actually commit to visiting it regularly. If you are approaching them only with text and images, you are only striking the visual core of the mind, but once you add motion the way videos can, you activate another part of their mind. Sound in the video brings in the audio processing part of the brain and creates more hooks for the memories to remain stronger and longer. That’s great for establishing your brand in the mind of the consumer, but the best part is that it encourages interaction. Videos have proven time and again to emotionally involve surfers faster and more effectively than text and photos ever will. The human element is simply stronger with videos so this is no real surprise. However, the effect is especially useful because it means people will comment back on the videos and share them with friends. That is incredibly valuable site participation that would be difficult to develop if you did not offer videos. Since FFMpeg is able to compress them so nicely and with such speed, you will be able to have these videos on your site in no time, provided you make use of a web hosting solution that actually gives you the ability to serve this type of video – which most state of the art hosting services are going to be capable of doing for you.
Effective website design means a serious eye out for interaction. Web 2.0 is here now and it is time for any site, from a blog to a traditional set of static web pages to full fledged community sites all to have videos available.
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