Most people who run a website already know that they are going to need to spend a significant amount of time building incoming links if they want to have a lot of visitors, but very few people really understand how to do this in a smart and effective way. If you run your own site, whether it is a blog or not, or if you are thinking about setting up your own site then you really do need to think about how you are going to bring in visitors and one of the best ways is by leaving comments on other blogs. However, you shouldn’t just go around leaving comments at random because there are techniques you need to know about and basic etiquette you should understand.
Let’s cover 5 simple tips that will give you an edge when you go to leave comments and help make sure they are of the quality that will be appreciate by the blog owner:
Keep Comments Relevant – This is perhaps the most obvious rule, but far too many people ignore it in the quest to develop back links. You do not want to put funny little quotes like “Great read!” or “Nice site you have here” because that only makes the blog owner want to delete what you left. Not only will it annoy the site’s owner, but even if it does end up staying live, it is going to irritate potential visitors who will never click on your commenter name to visit your site. Respond to the written content or find something different to comment on.
Stick within Your Niche or Genre – If you run a music site, don’t go to a tax advice site to post comments. If you are thinking that any link is a good link, you are right. However, most blogs now are “no follow” which means they are not going to help your search engine rankings for your site. This means your comments need to appeal to human readers. Show the readers something that they will be interested in because it relates to what they have just read.
Show Some Personality – All this etiquette may make you a bit timid to say or do the wrong thing. Don’t worry about that when you first start leaving comments. You want to develop your personality as a webmaster and help build credibility for your site’s name and your name or nickname. If something makes you mad, be honest about it in your comment. Being a people pleaser won’t work constantly so allow yourself the full range of emotions you would normally have.
Stay Consistent – If you are building the reputation of your site then you need to try and visit the same blogs every once in a while to leave comments. Instead of scouring the net to drop one little comment on every applicable blog, find a handful of real movers and shakers. Concentrate on these blogs and let people get used to who you are and what you have to say. This establishes your identity and builds your reputation as a real person not just a hired commenting automaton.
Stick with it – You are going to need a lot of comments if you want to see a real effect on your site’s traffic. This means you need to comment at least a couple times a week for as long as you can stick with it. After a while it will become evident to both search engines and human surfers that you are real and your site is something they should check out. Long term efforts equal large scale rewards, keep that in mind.
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