August 4th, 2008Web Tools for SEO-Newbies

seo

Before plunging head-on into using several applications to optimize results for your web page, a few things should be kept in mind even during this research and labor-intensive phase. Remember, search engine optimization relies mainly on a tight archive of interrelated keywords that are managed extra efficiently so that results are brought back in fractions of a second. There are a few things that search engines actually look into in the attempt to place a particular value for a link: the anchor text of a link, the global popularity of the site, the popularity of the site in relevant communities, the text directly surrounding the link and the subject matter of the linking page.

The anchor text of link is important because search engines often rank in terms of how many relevant terms there are in a particular link. So, more relevant terms in one link means a better ranking for multiple searches using disparate terms. For instance, if the anchor text of link has “shopping is great” and “it saves money” at the same time, it caters to two specific searches at once. The global popularity of the site simply connotes how many other websites link directly to the website. For example if your website is cited by CNN or other heavyweights, then those links carry far more weight than lesser sites pointing to your own website. The popularity of the website in relevant communities pertains to the granular approach of many of the advanced search engines, which acknowledges that there are now topical communities across the Web, and the interlinking of the websites is also used in the ranking of pages. Texts directly surrounding the link are ranked better than those, say, in sidebars or those in the middle of the paragraph or the end of it. Subject matter of the linking page refers to the relationship of the subject matter of a given page and the sites or pages linked to it. These links may also influence the ranking of a particular page, so it will be more advantageous to put links that are relevant to the topic at hand than those who have little to do with the topic.

After taking into consideration all these aforementioned elements, it’s time to decide on what applications to utilize in order for your website to be truly search engine optimized. Search engine optimization is always a work in progress, and so don’t be discouraged if it takes a while for your conclusions regarding your keywords to take effect. Always be proactive- be on the lookout for new studies and simultaneously conduct your own investigation of different market behaviors. Applications that may be able to help you is Google’s AdWords program, keyword research tools such as Wordtracker and Overture, SEOmoz’s KW Difficulty Tool and Indextools and ClickTracks for further refinements. Analytics programs like Indextools and Clicktracks further narrow down specific viable keywords and they also measure website traffic, activity and detailed conversions of clicks and searches.

Popularity: 6% [?]

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SEO or search engine optimization is the process of improving the volume of traffic to specific websites using designated keywords or phrases fed into search engines. As search engines crawl the web, the robot crawlers save websites and mark specific keywords in the website for more efficient and quick indexing of content. To utilize SEO for the webmaster’s advantage is a must in our globally competitive environment today. There are several factors in the inclusion or exclusion of websites during search engines’ periodic crawls, but some of the tips listed below might be able to help in improving the chances that your websites or websites would be included during the periodic indexing.

First tip would be to use longer keywords for your website. Singles words rarely deliver nowadays because of the number of websites usually utilizing a specific word to present a general idea of what they are all about. If possible, any webmaster should be able to formulate a very specific string of terms that would denote what precisely the website is about. This is where relevance also comes in. The webmaster should make sure that the string of keywords for his website is also precisely what his website offers to the possible consumer. It would also be good if you can anticipate what your probably clientele would be typing into search engines.

There are various permutations of a single idea, and make sure you anticipate all of the possible ones. Also, knowing what particular region of the world your clientele would be coming from would help you in formulating your keywords. As mentioned earlier, there are primary keywords; try to think of ways of making your primary keywords stand out from all the other similar ones. Research may also be of help, but in the long run, your experience as a webmaster would help facilitate in the improvement of your keywords. On the more technical side, make sure that your optimized, wisely-chosen keywords are placed in the places on the html code that are most likely to be looked at first by the robot crawlers. There is also a chance that there would be plenty of misspellings; use these to your advantage.

Misspellings don’t mean that the person on the other end of the search engine isn’t serious about his or her search. Include these misspellings in your list of secondary keywords, and make sure to also optimize them according to what you perceive to be the standard permutations. Always remember- the less competition you have for your keywords, the more chances of your site being able to garner more traffic. Be highly specific, knowledgeable and make sure that you don’t get penalized by the search engines for keyword volume. After reviewing these tips, also remembers that there are two major concepts that have been studied by internet research early on: relevance and popularity. Relevance simply means that a website returned precisely what the user wanted to see in his search. Popularity or relative importance means that a website has been cited by other websites for a particular content. More citations mean more relevance. Thus, choose your keywords wisely.

Popularity: 17% [?]

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Do you constantly keep over 10+ tabs open in firefox and would love to enhance your multitasking in firefox to speed up and become more efficient while working/browsing the net?

There are many add-ons for FireFox and sometimes it is very hard to find the right one for your needs, below are 5 addons that’ll help you reach the next level in multitasking with FireFox 3 while keeping things simple and elegant for your user interface.

1) Surf Canyon

Find stuff faster on Google, Yahoo, MSN and Craigslist. Also adds image previews on Craigslist. Again this tool helps speed up the process of searching and finding what you’re actually looking for. Very useful tool for those that use google, yahoo, msn, craigslist etc.. on a daily basis.

2) FaviconizeTab

This addon allows you to manage tabs by only seeing their FavIcon or assigning a Favicon to it. It is very useful if you have multiple tabs open and just want to save room for more tabs. With this addon you can easily have over ~50 tabs listed without having to scroll the tabs menu.

3) ColorfuLtabs

Very simple but elegant and helps you keep your tabs very distinct and unique from each other by having a different back ground color whether randomly generated or custom set colors. It is great if you want to have many tabs open and want a new look/way to easily distinguish each of them.

4) iMicros

To explain what this addon does simply put, it helps you multitask much faster by automating Firefox. It can record and replay repetitious work and for example you no longer have to do repetitive tasks like visiting the same sites every days, filling out forms, and remembering passwords.

5) Shareaholic

This is the ultimate addon for social networking/bookmarking and pretty much covers everything along with firefox 3 support. Shareaholic currently supports: digg, del.icio.us, facebook, foxiewire, friendfeed, google bookmarks, google reader, healthranker, kaboodle, magnolia, mixx, myspace, pownce, reddit, simpy, stumbleupon, streakr, truemors, tumblr, twitter, ycombinator, bzzster, etc.

Popularity: 22% [?]

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design mistake

One of the most important factors, aside from getting listed at page one of any Google search is the actual content of your website. Having a website with highly optimized keywords and other SEO-related enhancements is one thing, but building a valuable website that would have ease of use is another thing.

The first thing to realize about website design is precisely that- the website design. Your website design should maintain a level of ease and functionality that would rival other websites containing similar content. Some early internet researches concluded that the average user rates a website the first few seconds that he or she has glimpsed it, and thus, it is the web designer’s job to make sure that the first few seconds of any user to the website would impress immediately. One deciding feature in these few seconds would be the separation of the functional elements of the site, such as search, tables and graphics. The typical eyesore would present a site where the search function is at the bottom, and crazy subgroups of text are at the top and middle, with different colors, font styles and sizes. This will not do.

Simplicity is key, and many websites, including Microsoft, employ a very linear and yet very functional design. The next important feature of a highly appraised website is information architecture. Information architecture means being able to aid completely the user in his specific goals as he navigates the website. The common mistake of some websites is forcing the user immediately, for instance, to buy a product or technically cough up some dough before the user has even begun to realize what exactly the website is about, especially if he or she is a first time visitor. Make sure that the hierarchy of topics and information in your website is intelligently designed and aimed helping any user find what he or she needs. Another deciding feature of a good website would be navigability. It’s one thing to provide a very handsome main page, and following that up in the deeper pages. Make sure that there are enough linkages in the other pages linked to your site so that the user would be able to find his or her way back easily to the main page or some other pertinent page.

Including a search function in every page is a must, and should be the focal point especially of information-intensive websites like ones containing news. Another feature that cannot be understated here is accessibility. Like public buildings, your website should have the equivalent of ramps. Make sure not to marginalize users that are sensory-impaired. If you can, install applications that read text on command, et cetera. For the vision impaired, specifically, make sure that all your links are working and that there are no special actions involved during any point in the navigation of your site, such as installation of plug-ins that would require the extra two or three steps for the impaired user.

Popularity: 23% [?]

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Less than a month ago, one of the most deadly disasters in history occurred half way around the world. The earthquake in China’s Sichuan province killed nearly 70,000 people, injured nearly 400,000, and left 5 million homeless. In the weeks following, aftershocks have continued to plague the region, causing thousands of more deaths and injuries.

The damage has been staggering, estimated at more than $20 billion in losses. Unable to rebuild and faced with a food shortage, many victims are left to turn to aid organizations just to survive.

In the wake of major disasters like this one, the world community has a moral imperative to help. Businesses, embracing corporate responsibility, shoulder even more obligation. At CirtexHosting, we view it as our role to assist in the recovery and rebuilding efforts of this disaster as much as we can. We’ve made a series of financial contributions to local and international aid organizations with the goal of making a positive impact in the lives of these victims, who are like us in so many ways. Based in New York City, we know what it’s like to ask for help after a tragedy.

Today we ask for your help. We have partnered with MercyCorps and GracefulYouth to facilitate fundraising. Please consider making a contribution directly to one of these organizations, or contributing in your own way to the thousands of aid organizations playing a role in the recovery efforts.

For more information about the earthquake and contribution opportunities, please visit http://cirtexhosting.com/donate.shtml

Thank you for your support,
CirtexHosting Team
http://www.cirtexhosting.com
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Popularity: 24% [?]

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phpmotion hosting, clipshare hosting,vhsare hosting, social media hosting, clip-share hosting, ostube hosting, rayzz hosting, attachmax hosting, dolphin hosting, alstrasoft hosting

As a follow up to a previous post made in this blog about video sharing scripts & ffmpeg hosting, we thought we would follow up with a comparison of the most common Youtube Clones & Video Sharing Scripts out there. There are several choices with prices ranging from free to almost $1000.00 however it all boils down to the specific features you want. Of course all the scripts require ffmpeg hosting support before you even start looking for a script. Most features are common with all the scripts out there, but one or two stand out in terms of that extra feature to make your website stand out from the crowd. Below is an in-depth analysis & comparison table on some features that may be of interest to you, plus the cost of each script. Features that are listed in the table as not being available could be updated at anytime by the developer so be sure to double check.

So how do you start a Youtube style Video Sharing Site? It’s simple as 1-2-3!
1) Choose one of the video sharing scripts below
2) Choose a hosting company (PHPMotion auto-installer included @ CirtexHosting)
(Read more at our previous article on FFMpeg Hosting)
3) Customize and Setup your Youtube Clone and you’re LIVE!

Features
Customizable
Upload/Insert Videos from Youtube/Google
yes
yes
yes
X
X
X
X
Paid
Rating & Commenting System
yes
yes
yes
yes
yes
yes
yes
yes
Membership Signup System (Free or Paid)
yes
yes
yes
yes
Free Only
Free Only
Free Only
Free Only
Multi-Language Support
yes
yes
yes
yes
X
X
yes
X
Messaging System
yes
X
?
yes
X
yes
yes
yes
Search Engine (SEO) Friendly
yes
yes
X
?
yes
yes
yes
Paid
Multi-Server Support
yes
yes
X
X
X
Enterprise

yes
X
Cost
$199
$195
$418.95
$300
$10
$Free/299
$197
$Free



Below are brief descriptions of each video sharing scripts.

Clipshare Hosting - Demo

With ClipShare, now you’re limited only by your imagination, not by the software! Unleash the power of video sharing to boost your websites’ traffic & revenues!
With a huge variety of features and options, at an extremely affordable price, ClipShare is the ultimate solution for starting your video sharing and uploading community website just like the big boys: Youtube, Metacafe, DailyMotion, LiveVideo, Vimeo, MySpace Videos or Google Video.

Attachmax Hosting - Demo

Attachmax allows you to run your very own youtube Video Community site, just like popular Videos sites such as youtube, dailymotion and revver. Additionally Attachmax includes the ability for Images and Files, following the trend of other popular File Sharing communities such as Imageshack and Rapidshare. So not only do you get a fully functional Video Script, but a complete File Sharing Website.

Rayzz Hosting - Demo

Life is a movie…You are the Producer, We write the Script! Ready for Rayzz? Agriya’s original approach to video sharing, Rayzz 2.0, is now stuffed full with even more exciting features for webmasters to enjoy! High quality video broadcasting combined with social networking and community features make this script a must to build your own video sharing website.

AlstraSoft VideoShare Hosting - Demo

AlstraSoft Video Share Enterprise is the ultimate solution for starting your video sharing and uploading community just like the big boys such as Youtube, DailyMotion and MySpace Videos and what’s more we now allow your members to share Audio and Photos as well. Video Share is our enterprise level audio, photo and video sharing software that offers a powerful and feature rich solution and most important of all, at an extremely affordable price.

Vshare Hosting - Demo

YouTube Clone Script allow you to run your own video sharing portal. Visitors will be able to upload video to your web site, view existing video, comment on video, share video with others.

OsTube Hosting - Demo

osTube is the first content management system for media contents (MCMS) - a basic framework for creating websites similar to YouTube, Veoh, and Revver. After the successful release of osTube 1.0, 1.1 and 2.0 we have just published the brand new 2.1 version of osTube - a quantum leap in player-functionality and CMS-scalability.

PHPMotion Hosting - Demo

So just what is PHPmotion anyway? - PHPmotion is a free video sharing software that now also have support for audio/mp3 sharing. Our application that will allow you to create and run your very own video sharing website. With very little knowledge required you can now have website just like youtube.com and dailymotion.com and best of all, its 100% free to download and use.

AdQuick - Adbrite Clone Hosting - Demo

AdQuick 2.0 allows you to run your own ad network similar to websites such adbrite.com, adengage.com and adster.com. AdQuick 2.0 will allow you to bring together advertisers and publishers, and you the script owner will take a cut from every ad sold through your adbrite clone website.

http://www.cirtexhosting.com
http://www.hostv.com
http://www.cirtex.com

Popularity: 100% [?]

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Increasing the traffic to your website can only mean one thing. More sales. The more traffic you get to your website increases the amount of people that know about your site and the products you offer. The more people that know about your products and services the more opportunities you have to sell. Of course traffic will only bring the customers, it won’t sell your products. So if you feel like your products are ready to be seen and sold, then your next step is to make sure that the people that need to see your site, and the products and services you offer, do actually find it.

One of the best ways to create traffic is to do so through social websites. People naturally phase out un-original and pushed advertising, so talking to your customers, without pushing anything is one way to get their attention.

Social news and social forum websites are generally specific to subject areas. Which means that the people who are using the forums are interested in particular areas. So for example lets have a look at one business owner. Mark Duncan owns a business that sells gardening products, like clippers, shoes, and so on. About three years ago he started trading online. Duncan Gardening offers fantastic prices and plenty of variety. Duncan had problems getting traffic to his website and even when he did, the traffic wasn’t specific enough to create sales.

Duncan decided to visit gardening forums in order to talk about his interests. After a while Duncan told fellow forummers about his business and what kind of products he sells. As time went on and word of mouth (or type) spread Duncan noticed that the traffic to his website started increasing. And over time Duncan started visiting a range of gardening websites and forums, and told more people about the products that his website offer. Duncan found that after visiting and posting on these forums for one month, his traffic increased 5 fold and his sales increased 2.85 fold. And the sales and traffic was still growing. The best part? This didn’t cost a cent.

Social news, bookmark sites and forums, are driven by the community. The community maintains it and the more interest your post gets the further it moves up into the first pages. Not many people travel to far back into the forums, so it’s important to any poster to maintain and drive interest. Social news, bookmark sites and forums are not for boring and pushy posts. In fact if you post something that reads too much like advertising, you post will likely be ignored if not deleted. So it is up to you to be interesting and in return you will get a ready made market for the picking.

To get your start in forums and increasing your website traffic through them, have a look at the terms below.

Drive Traffic: social networking sites use these words to describe traffic that has been delivered by forums and their traffic.

Reach Influencers: forums and social networking sites have the ability to reach influential people. These influential people will often help you by linking their website to theirs and so on.

Build Authority: by taking part in forums and social networking sites, that are particular to your field, you will build authority in the area. People will generally buy from someone with authority rather than someone who doesn’t.

Brand Growth: social networking sites will give you the opportunity to grow your authority and grow the recognition of your brand.

Popularity: 42% [?]

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Using Forum Marketing to Build Your Business

Forum marketing and taking part in social networking and business networking websites can considerately boast your brand and traffic to your website. Forums give you the ability to reach your target audience and develop an image for your brand and yourself. The best part? IT’S FREE!!

Forum marketing a new term that often gets put in the Spam pile. But in reality forum marketing is a worthy activity that can boast more than your sales. Basically to take part in forum marketing you need to take part in forums. You can do this by answering people’s posts or starting your won threads. Generally to consider forum marketing actually marketing rather than just taking part in a forum you will need to have your own website linked every now and then (when appropriate). Although many people have their website link on their signature so that their link is always there without being pushy.

How can boast your traffic and brand identity at the same time?

1) Your profile should be well done and correct. Make sure you have a fully functional profile that actually has your contact details, name, link and information that readers can use to establish your authority in this particular field.

2) Never be to sales driven. If you are online trying to establish traffic and brand identity, people will be turned off if your posts, profile and threads are too sales driven. Forums are more about directing people rather than pushing people.

3) Take part in the forum topics. If you have an active presence in the forum people are more likely to trust you and your website. So take some time each day to answer questions and be part of the community.

4) When you post make sure that your posts make sense, are intelligent and offer something to the community. The more questions that you answer and the more people that find your posts relevant, the more authority you will form.

5) Make sure than you forget about your products and services. When posting you should be trying to build up authority for yourself, then your site and finally your products and services. People can smell a salesman a mile away.

6) Put a photo or picture on your profile, so that your posts can be recognized immediately. This way once you have trust you will develop more brand recognition.

7) Always remember that you’re representing yourself on these forums. So don’t swear or say/post things that you might regret later on.

Popularity: 57% [?]

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March 18th, 2008Work Smarter Not Harder

Recently it has been popular that people who are successful don’t have to work 5 plus days a week and work their fingers to the bone to achieve their goals. Working smarter, but not harder is the new way of doing things, so get on board and have some fun.

1. Focus

Keep the focus on your goals and where you are going, stop thinking about how you are traveling and what is in your way, instead keep your mind on what you are working towards and what it will be like to get there. Keep the focus on these goals and do every task with the knowledge that this task is taking you to your goal. You may also want to come up with short term goals to help yourself through each period.

2. Look After Yourself

You need to take the time to check in with yourself and make sure that you are balanced and focused. Take the time once a week or month to schedule some thinking time. Block everything out and spend some time working on yourself. Just like your car, you need to service yourself every now and then.

3. Work with yourself

You know what you are good at, what you need help with and what kind of things stress you. Make sure that your work is tailored for yourself. Therefore you need to spent more time doing the things you are good at, less time on the things that trouble you and the things that will cause stress. If you like working during the night, you should. Don’t try to do important things in a time of the day that isn’t your peak and so on.

4. Rewards

Take the time to reward yourself and take time for vacations. This is important but so is the idea of a mini break. This means that every hour, try to take 2 minutes to yourself. Just breath and refocus yourself.

5. Indulge your work space

If you are going to spend a lot of time in your work place, make sure that it suits you, the way you work and how you like to work. If you like bright colours around you, then put them in your work place. Make sure there is sufficient ventilation, clean air and pleasant sounds. Also make sure that your desk is organized and easy to move around.

6. Delegate or Outsource

You need not do everything yourself. If you have a small company it may be worth while outsourcing smaller work so that you can concentrate on your goals and focus. For instance you should work towards having an answering service, bookkeeper and perhaps even a virtual assistant.

Popularity: 36% [?]

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Popularity: 37% [?]

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